Alexis Ovitt
An experienced designer relied on by PMs and trusted by users.
As a UI/UX and graphic designer, I specialize in transforming software through thoughtful redesign and impactful branding. My experience spans logo creation, website overhauls, and the development of engaging marketing materials that resonate with users. I am passionate about crafting intuitive and visually striking designs that elevate brands and enhance user experiences.
UI/UX Design
Graphic Design
Marketing Logos Rebranding
Wireframing
Prototyping
Interaction Design
Visual Design
User Research
Usability Testing
Information Architecture
Design Thinking
Adobe Creative Suite
Sketch
Figma
Adobe Creative Suite
Responsive Design
Mobile Design
Web Design
Marketing Collateral
Agile Development
UFC App
Business Goal: High-impact redesign by IA reconfiguration.
Revolutionizing the user experience of the Ultimate Fighting Championship (UFC) mobile app, our redesign is poised to elevate your engagement and monetization strategies.
With the UFC Fight Pass app serving as the digital nexus for millions of fight enthusiasts worldwide, its redesign is more than just a cosmetic overhaul—it's a strategic leap forward.
Boasting a user base spanning millions of dedicated fans, the UFC app's potential for revenue generation is immense. Our redesign consolidates information architecture, ensuring seamless navigation and enhanced user engagement. Moreover, with a dedicated monetization section featuring direct links to sponsor shops, the app becomes a lucrative platform for both fans and sponsors alike.
From fight schedules to exclusive content, the revamped UFC app promises unparalleled accessibility and interactivity. Embrace the future of fan engagement and revenue growth with our redesigned UFC Fight Pass app.
Project type: iOS App redesign
Role: UX research/design, UI design, prototype
Industry: Sports
Tools: Figma, Adobe CC
Road Log
Business Goal: Seamless transition from paper documentation to digital.
Unlocking the full potential of your trucking operations begins with meticulous documentation and streamlined logistics management.
With the U.S. trucking industry boasting a staggering $700 billion in annual revenue and commanding over 70% of the nation's freight, the stakes are high.
Road Log not only ensures regulatory compliance with agencies like the TSA, FDA, and DOT but also optimizes your operations for maximum efficiency and safety. Say goodbye to paperwork hassles and hello to a future where your trucking business operates at its peak potential.
Project type: End-to-end app & branding
Role: Sole UX/UI designer & brand designer
Industry: Supply Chain, Logistics, HCM
Tools: Figma, Sketch, Lucidspark
Surf Break
Business Goal: Monetize accurate weather data for surfing safety.
Introducing a mobile-first website tailored for water sports enthusiasts, providing real-time weather updates for beaches worldwide. With a particular emphasis on catering to surfers, this innovative platform ensures their safety by offering crucial weather insights, enabling them to maximize their wave-riding experience.
The website ingeniously monetizes its services by offering exclusive access to discontinued surfing gear and clothing from leading manufacturers, capturing a piece of the $10 billion global surfing market. By combining weather forecasting with surfing gear retail, this venture not only taps into this lucrative industry but also champions surfer safety, setting a new standard for water sports enthusiasts globally.
Project type: Mobile-first web & branding
Role: Sole UX/UI designer & brand designer
Industry: Retail
Tools: Sketch
My Resume
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